Delivering possibility with Deliveroo.
Many of us know Deliveroo as our go-to app for a Friday night treat, but what about as an employer? We worked with Deliveroo to build a proposition and brand that expressed the energy, pace and growth of bringing everything right to your doorstep.
Building an employer brand in unison with the new consumer brand? Sure, why not.
With great collaboration, we were able to bring a new proposition ‘Delivering Possibility’ to life, while respecting and reflecting the in-development consumer brand.
Then came the challenge of deploying the brand in India, a location where Deliveroo as an app isn’t operational. Here, with the opening of a new tech hub, we needed to excite the job market about the potential of the platform and what it could make possible for individual careers.
With a global shoot and an analogue, in-the-moment, style, we wanted to capture the essence and personality behind the delivery innovator. Bright colours, vibrant characters and a collaborative, nourishing environment to grow and learn.
Employer brand manifesto
We’re transforming the way the world eats. Opening up new culinary worlds and bringing convenience to every neighbourhood. It's a big, complex challenge with endless possibilities. And everyone’s invited.
Behind our global platform sits a hyperlocal business. Whether it’s London, Hong Kong or Milan, we start by deeply understanding the communities we serve; our restaurants and grocers, our riders, and our consumers. We live and breathe their world by being right in the action, talking to them, and getting smart with data, so that we can deliver excellence.
Innovation is part of every role at Deliveroo, and we work together with creativity and imagination. We’re curious and we like to redefine boundaries. What might happen if we try that? Or, if we did this a little differently?
It’s all on the table and it’s for us to define.
A shared love of food is just the beginning. We’re here to solve new problems and make impact fast, delivering a positive difference in the communities we serve. It's not easy, but the challenge is part of the fun; the head scratching, the working things out together, the energy in forging your own path and making the possible real.
Our doors are wide open to those who share our values and want to transform the world through food. We’re a culture of energised, collaborative innovators, who see the possible, and go for it.
The first name people think of when they’re ready to order.
The go-to place to build a definitive career.
We’re delivering possibility, where will you take it?
Possibility?
We built a brand with the iconic teal that spotlights people over food.
Behind it all we wanted to showcase movement, energy, vibrancy and a texture that mimics the tangibility of a delivery bag. We created a range of stickers and GIFs to add greater depth and layers to the design, leaning into the place Deliveroo holds in the minds of customers. These also acted to ‘tag’ the post and divide into the different job areas, easily distinguishing a Tech post from a Marketing post, helping to take the audience on the right journey.