Inside my brain…

For me, it all starts with an idea. Fuelled by an energy to create something memorable. I delve into the brief and the client, really think about who they are, the audience we’re looking to engage and the space we’re infiltrating.

When that brief hits, I’m in. Whether it’s launching a brand new website for a global law firm, or launching a TikTok channel for a tech giant, I bring that same love of creating. I’ve been creating content, directing shoots, and writing copy long and short for over 8 years now, leading a team to become the best they can be.

Now, I’m ready to channel everything I’ve learned into a new challenge. Whatever it is, if I don’t know how to do something, I’ll certainly figure it out.


AWARDS AND HONORS

2023

Employer Brand Management Awards
Best management of the employer brand following a change of mission, positioning, or management (Marston’s): Silver

2024

2024

Employer Brand Management Awards
Best management of the employer brand following a change of mission, positioning or management (OLX): Gold

Recruitment Marketing Awards Agency of the year (Tonic)

2023

2024

Employer Brand Management Awards
Best employer brand management from the public sector (Met): Gold

Transform Magazine MEA Awards Best Employer Brand (Hilti): Gold

Copywriter of the year (2019)

Newcomer of the year (2017)

Employee of the quarter (2017)

Copywriter of the year (2019) Newcomer of the year (2017) Employee of the quarter (2017)


  • 2018 - 2024 @ Tonic
    Creative Director | Associate Creative Director | Senior Copywriter | Copywriter

    2023 - 2024 @ RADs & RMA Award Judge

    2023 @ London School of Economics
    MBA Essentials

    2016 - 2018 @ Talent Works
    Copywriter & Traffic Manager